About Us

Peninsula Wealth is an independent wealth management firm with dedicated professionals ready to meet your needs. Our team consists of Certified Financial Planners™ and has over 75 years of combined experience. We are located in the SOMA area of San Francisco, right off the CalTrain, and serve clients throughout the greater Bay Area.

Peninsula Wealth was founded on the idea that every client deserved transparent and accessible financial planning – at a time when this belief was uncommon in our industry. This belief still holds true today and runs through everything we do. We understand that our clients have worked hard towards their financial goals. In turn, we get considerable satisfaction in maintaining their trust, guiding them through life’s important decisions, and giving them the peace of mind that they will accomplish the things that are most important to them. No matter how complicated the needs of the client are, the advice should be affordable, relatable, and straightforward for everyone.

Rahul Shah, CFP® - Founder

Rahul Shah, CFP® - Founder

Rahul is the founder and CEO of Peninsula Wealth and a CFP® (Certified Financial Planner™) in his own right. His primary focus is on developing and implementing comprehensive wealth management strategies for high net worth individuals and families. Rahul lives in San Francisco with his wife and two sons and when he’s not working, you can find him coaching little league and trying to convince his kids to carry on his love for Michigan sports teams.

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Bob Keane, CFP® - Financial Advisor

Bob Keane, CFP® - Financial Advisor

Bob has worked in the financial services industry for over 15 years with a background in investment management infrastructure and advisory services platforms. A CFP® (Certified Financial Planner™), Bob enjoys combining education, analysis, and listening skills to help his clients meet their financial goals. Bob lives on the Peninsula with his wife Andrea and enjoys gardening, reading and bluegrass music as well as spending as much time as possible outdoors. 

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Brett Davalos - Financial Advisor

Brett Davalos - Financial Advisor

Brett has been working in financial services since 2008 when he got his start as a Financial Advisor at Merrill Lynch. He joined Peninsula Wealth in 2012 and loves educating clients about their options and helping to pass financial education on to the next generation. A proud Bay Area native, Brett lives with his wife in San Francisco and during his time off, you can find him working on playing a perfect game of golf. 

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Thy Guiley - Investment Analyst

Thy Guiley - Investment Analyst

Thy, our newest team member, comes to Peninsula Wealth after spending over eight years in commercial banking focused on lending to early-stage technology companies in the Bay Area. Thy loves the personal aspect of financial planning and looks forward to connecting with all clients – current and future. Outside of work, Thy spends much of her time outdoors and with family and friends.

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Kristina Ventura - Director of Operations

Kristina Ventura - Director of Operations

Kristina has worked in the financial services industry since 1999 with previous experience in both the mortgage and insurance sectors. At Peninsula Wealth, Kristina brings her keen eye for detail to Operations, keeping everything from administration to compliance running smoothly. Kristina was born and raised in California, and loves catching sunsets at the beach and hiking the redwoods, but most of all, she likes immersing herself in the different cultures that make up her beautiful home state.  

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Angelica Prudente - Client Associate

Angelica Prudente - Client Associate

Angelica brings a background in tech and civil engineering to her work in financial services. At Peninsula Wealth, she puts these skills to use in client relationship, marketing, and day-to-day office operations. Outside of work, she loves to explore new hiking spots and/or new restaurants. She loves to learn new recipes and cook them for friends and family. She is a part of her church group and helps coordinate events to provide services to the less fortunate.

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